Indlela i-Brand yokuQala yeSinxibo seMidlalo eyenzeke ngayo kwi-JD Sports: I-Montirex x Ibali leMpumelelo yesinxibo seMidlalo ye-Aika

I-LIVERPOOL-Uhambo lokuQalisa ukuya kwiMpumelelo yeMidlalo ye-JD

Ukungena kwi-JD Sports - enye yabathengisi befashoni baseYurophu abakhulu nabakhuphisanayo - linyathelo elibalulekileyo elithe lafikelelwa ziibrendi ezimbalwa. Kodwa iMontirex, isiqalo esincinci sase-UK sivelisa nje izinto ezimbalwa ngenyanga, sikwazile ukwenza kanye loo nto. Namhlanje, iirekhodi ze-brandI-120 yezigidi zeedola kwingeniso yonyakakwaye ibambe ubukho obuqinileyo bokuthengisa kulo lonke elaseYurophu.

Emva koku kukhula yintsebenziswano yexesha elide kunyeAika Sportswear, indlu yamandla yokuvelisa eyaxhasa iMontirex ukususela kwiintsuku zayo zokuqala.

Eli tyala libe ngumzekelo wesalathiso sendlela isiqalo esincinci esinokuthi silinganise ngempumelelo imveliso, sakhe ubukho bophawu, kwaye ekugqibeleni sifumane indawo kwinkqubo yokuthengisa ye-JD Sports 'high-barrier.

Isigaba 1: Ukusuka kwiSiqalo esingaziwayo ukuya kwi-Brand ekhula ngokukhawuleza yeempahla zezemidlalo

Xa iMontirex yasungulwa, ijongene nemingeni eqhelekileyo kwiimpawu zokuqala: uhlahlo lwabiwo-mali oluncinci, umthamo olinganiselweyo wemveliso, kwaye akukho xabiso lokuthengisa. Yintoni eyahlula iMontirex yayisisicwangciso sayo semveliso ekujoliswe kuyo kakhulu:

Ukubekwa kokusebenza okufikelelekayoilungiselelwe abathengi abancinci base-UK

Imijikelo yemveliso yokukhutshwa ngokukhawulezayenziwe yi-Aika Sportswear's agile production

Ukusebenza okunamandla kwimidiya yoluntuoko kukhawulezise ulwazi lwebrendi

Njengoko imfuno isanda, i-Aika Sportswear yandise imveliso yenyanga yeMontirex ukusuka kumakhulu eeyunithi ukuyaamashumi amawaka ngenyanga, ekugqibeleni yafikelela kwimiqulu yonyaka kumakhulu amawaka.

Isigaba sesi-2: Indima ye-Aika Sportswear ekunyuseni iMontirex

I-Aika Sportswear idlale indima ebalulekileyo ekuguquleni iMontirex ibe luphawu lwehlabathi olulungele ukuthengisa.

1. Umgangatho ophezulu wokwenziwa kwemveliso

U-Aika wakha ikhonkco lokubonelela elipheleleyo le-Montirex-ukusuka ekufumaneni ilaphu kunye nesampuli ukuya kwimveliso eninzi kunye nokulawula umgangatho-ukuqinisekisa ukuhambelana okufunwa ngabathengisi abakhulu.

2. Ukongezwa kweendleko kukhuphiswano lwentengiso

Ngokusebenzisa imveliso enkulu kunye nolawulo lwekhonkco lokubonelela, u-Aika uncede iMontirex ukuba yakhe ixabiso elinamandla-inzuzo yokusebenza, eyimfuneko kubathengi be-JD Sports.

3. Isicwangciso somgca wemveliso kunye nenkxaso yophawu

U-Aika usebenzisane noMontirex kwisicwangciso semveliso, ucwangciso lokuqokelela, kunye noyilo oluqhutywa ngumkhwa oluhambelana nesiseko sabathengi be-JD Sports.

4. Inkxaso yesiteshi sokuthengisa kunye nonxibelelwano lomthengi

Isebenzisa amava ayo okuthengisa kumazwe ngamazwe, u-Aika uncedise iMontirex ekulungiseleleni amaxwebhu omgangatho wokuthengisa, iinkcukacha zobugcisa, kunye neziqinisekiso zobonelelo lweqela labathengi be-JD Sports.

Isigaba sesi-3: Ukuphumelela-Ukungena kwiMidlalo yeJD

Ukungena kwiJD Sports kufuna iinyanga zokulungiselela, uvavanyo olungqongqo, kunye novavanyo oluneenkcukacha lwezorhwebo. Izizathu eziphambili zokuba umthengisi wamkele iMontirex ziquka:

Idatha yemveliso elungele ukuthengiswa kunye nezalathi zokukhula

I-Montirex ibonise amaxabiso anamandla okuthengisa, ukutsalwa kwentlalo, kunye nokuthembeka okuphezulu kwemveliso exhaswa ngu-Aika.

Ukuzithemba kuzinzo lwekhonkco lonikezelo

I-JD Sports ifuna ukuzaliswa ngokukhawuleza kunye nokuqina okuqinileyo komgangatho-indawo apho i-Aika ibonelele khona amandla.

Ingqokelela eyodwa kunye nesicwangciso sokusungula

I-Aika kunye ne-Montirex ngokudibeneyo baphuhlise izitayile ezikhethekileyo, amathontsi amancinci, kunye noshicilelo olukhethekileyo lwe-JD Sports ukuhlangabezana nokulindelweyo kwintengiso.

Ulungiselelo olusebenzayo kunye nokuthotyelwa

I-Aika ilungelelanise imisebenzi yayo yokuvelisa kunye ne-logistics kunye neefestile zokuhanjiswa kwe-JD Sports, imigangatho yokupakisha, kunye neenkqubo zokuthotyelwa-ukususa iinkxalabo zabathengisi malunga nokukhwela uphawu oluncinci.

Le ndibaniselwano ikhokelele kuhambo oluyimpumelelo, imakishe iMontirex njengenye yezinto ezimbalwa ezalelwe e-UK zokuqalwa kwempahla yezemidlalo ukungena kwi-JD Sports kwiminyaka yakutshanje.

Impembelelo: I-120 yezigidi zeerandi Brand eyakhiwe kwiNtsebenziswano eScalable

Ukulandela i-JD Sports debut yayo, iMontirex yafumana ukwanda okukhawulezayo kokuthengisa:

I-120 yezigidi zengeniso yonyaka

Ukukhula okubonakalayo kokuvezwa kweentengiso zomzimbakulo lonke elase-UK naseYurophu

Ukuqondwa kwebrendi ephezulu kunye nokunyaniseka kwabathengi okunamandla

Kwi-Aika Sportswear, ityala leMontirex liqinise igama layo njengeincubator brandekwaziyo ukuthatha uqalo ukusuka kwingqikelelo ukuya kumaqonga amakhulu okuthengisa.

IModeli eReproducible kwi-Future Sportswear Brands

Imodeli yeMontirex ngoku yamkelwa ngokubanzi njengobungqina bokuba:

Ubambiswano loqaliso + lomvelisi-xa luphunyezwe ngokuchanekileyo-lunokwenza uphawu lwehlabathi jikelele lweempahla zemidlalo olukwaziyo ukungena kubathengisi abakumgangatho ophezulu.

Aika Sportswearngumvelisi wempahla yezemidlalo okhokelayo kwinkonzo epheleleyo ogxile ekuphuhliseni imveliso, ukuveliswa kwemveliso, kunye nenkxaso yesitishi sokuthengisa. Ngerekhodi yokunceda iimpawu ezikhulayo ezifana neMontirex zifikelela ekukhuleni ngokukhawuleza, i-Aika ibonelela ngezisombululo zokugqibela zokuqalisa ezijolise kwimpumelelo yokuthengisa kumazwe ngamazwe.